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Opinion
Destination guides, industry analysis and opinion on luxury travel in South America.
OpinionSep 23, 20264 min read
The Uber Turn
Uber made the driver the hero of its story while building the asset that made any one driver interchangeable, and travel is running a version of the same play.
OpinionSep 22, 20263 min read
Who Creates the Value, and Who Keeps It
The lodge spends years creating the reason for the trip. Then it hands back about a quarter of the revenue to a chain it can't see into. Why that happens, and why it's starting to change.
OpinionSep 22, 20263 min read
Word of Mouth Sells the Trip. Who Takes the Booking?
Most luxury trips start at someone else's dinner table, and while the recommendation goes to the hotel, the booking often goes somewhere else.